Did the Recession Prevent Bubble 2.0? And, is it Possible That Tech IPOs Will Help to Tame the Financial Crisis?

I’d like to open up discussion based on a pair of symbiotic hypotheses: the recession prevented Bubble 2.0, AND there’s the possibility that tech IPOs could potentially help to tame the financial crisis. One wouldn’t be possible without the other. Here’s the situation as I see it: Sometime in ’06, but really picking up in Q2 [...]

An Evaluation of Web Strategy in the Musical Instrument Business

With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies of musical instrument companies. (Disclosure: a few of these companies are Heavybag Media clients, noted below.) As part of this evaluation, we [...]

Twiistup Gets Bigger, Badder, and Straight Up Off the Hook

My first experience with Twiistup was as a sponsor at Twiistup 4. Twiistup does an amazing job of providing some serious opportunities for startups, investors, and the community inside of a serious party atmosphere. It’s a chance for everyone to unwind and have fun; maybe it’s the relaxed atmosphere that allows the conversation to flow [...]

Are Big Brands Ready for Cafe Conversations?

I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris’ post begins: “Pepsi doesn’t want to talk with a few hundred people at a time, do they? It’s just that all these businesses have built huge platforms, huge sales funnels, huge marketplaces, and I think [...]

Maximizing Social Discovery Opportunities on the Social Web

Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price and placement, it’s about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can you be sure that your message is not only absorbed, [...]